You decide to plunge into the deep and start a blog. You got yourself a domain name, a web design and you published your first blog post. You are extremely excited and you are ready to take over the world with your great advice and unique content. You think you know how to blog effectively.
But then after a while, nothing happens. No comments, no shares on social media and nobody links to your website. Every day you are excited to look at your stats, only to realize that almost nobody visited your site.
This is frustrating! I know what you are feeling. There are millions of blogs out there and it is hard to stand out and get heard.
When I started blogging I made a lot of mistakes. And mistakes are good, you can learn from them.
You should be thankful for your mistakes, they will teach you valuable lessons Tweet This
But too many mistakes is not good either. You want your blog to be as effective as possible.
You will make mistakes along the way and they will teach you valuable lessons. But it is good to be aware of common mistakes that beginning bloggers make, so you can avoid these mistakes and give your blog a head start.
Knowing these 19 common blogging mistakes on how to blog effectively will give you a gigantic advantage over other beginning bloggers.
Here are the 19 most common mistakes. Read them, absorb them and learn from them! You will learn how to blog effectively in a very early stage.
1. Act like you are on a deserted island
Don’t just write articles, push the publish button and then think a massive amount of people will read your post.
Besides writing engaging and unique content, blogging is about networking with other bloggers.
Get to know the other bloggers in your niche and connect with them. You can share their articles, ask them to share yours, mention them in your articles and interact with them on social media.
This is one of the most important things you can do to get the name of your blog out there.
One mention of even a single other blogger in your niche might just sky rocket your blog.
2. Having a crappy design that scares people away instead of drawing them in
Don’t let anybody tell you that design doesn’t matter. It does. Of course writing epic content and networking are the most important things. But you need a good design that makes it easy for people to read and share your content. A crappy blog design just isn’t effective.
There are some great themes out there that you can use. On my own site I use Elegant Themes. This is one of the best themes you can buy. Their new Divi theme is amazing and it comes with a page builder that will let you create every design you want.
* Just letting you know that this is an affiliate link and I will get a commission if you buy this theme by clicking on this link. But don’t worry; it’s the same price as usual. Consider doing this, as it helps Chantalle and I to keep this website up and running and provide you guys with great articles (there’s another link later about hosting).
3. Writing content people don’t give a **** about
Every website about blogging will tell you to write unique, engaging and epic content.
Go to ProBlogger, BoostBlogTraffic of CopyBlogger and they will tell you this.
And it is true. If you write mediocre content nobody will read it. You have to be exceptional and every time you write, you should aim for writing the best piece you’ve ever written. It’s one of the biggest secrets of effective blogging.
Of course, not every time your article will gain massive attention. But writing is a learning process and every time you will get a little bit better at writing epic stuff.
So read a lot of articles from other blogs in your niche and try to write something that stands out and is new for your niche. For example, you can approach something from a different angle, have a strong opinion that stands out or write something that is extremely humorous (if your niche is a bit boring and serious).
4. Not accepting the fact that others have knowledge you don’t
If you start blogging you have a lot to learn. Here on Want2discover we help you to achieve personal success through starting a blog and there are a lot of other great blogs out there who can help you on how to blog effectively.
If you just start blogging, you have to accept that you don’t know everything. There are well-established bloggers out there who have more knowledge than you and are much more effective.
Instead of ignoring them you should see it as an opportunity to grow and learn. They can teach you valuable lessons and show you how to blog effectively.
One of the best things you can do is get a mentor. This can be a well established blogger in- or outside your niche. He or she can guide you and teach you valuable lessons.
5. Post something just for the sake of posting
If you’re like me, you probably want to post on a regular basis.
And this is very important to provide your loyal readers with a quality article on a regular basis.
But sometimes you might not have a quality article to publish. Then don’t publish anything! If you post something that is not finished or mediocre you will lower your standards. It is better to wait a few days to finish your article and make it worth reading. This is another secret of how to blog effectively.
6. Underestimating the importance of a good headline
Headlines are very important!
Headlines are the first thing people see in social media or in an email. This headline has to convince your reader to click on it. If it doesn’t, than there is a big change that your article won’t be read.
So spend a lot of time crafting the perfect headline, so people will read your article!
A very good read on how to write effective headlines is John Morrows Headline Hacks. You can get your free copy here.
7. Having little structure in your articles
A lot of beginning bloggers don’t give their articles a clear structure.
If you read an article that is just a big block of text, then it is very likely you will click away after a few seconds. People like reading articles with a clear structure.
So if you want to blog effectively, you need to give your articles a clear structure. Use short paragraphs, make use of subheading and use bullet points. This makes an article much more readable for your readers.
8. Using an intro to fill in the gap between your headline and your main content
If you want your main content to be read and you want to get your point across then you have to write a seducing intro.
Your intro has to convince readers to read the rest of your article. If you wrote the perfect headline, but then your intro sucks nobody will keep on reading.
So spend time on crafting the perfect intro for your article!
Online marketeer Henneke Duistermaat has some great tips on how to write a seductive introduction for your blog post. You can visit her website here.
9. Not using social media
Social media is very important. For most bloggers social media is (besides Google) the biggest source of traffic.
So make a Facebook page, sign yourself up for Twitter and put social media sharing buttons on your blog so people can share your articles.
A great resource on how to effectively use social media with your blog is Daniel Sharkov’s website Reviewzntips. You can visit his site here.
10. Giving up too soon
A lot of bloggers give up after a year of blogging.
They don’t see an increase of traffic or they are unable to make money through their blog.
The truth is that most blogs only take off after at least 2 years of blogging. It is not a get rich quick scheme. It is a marathon, not a sprint.
So be prepared to be persistent and committed. Don’t give up. If you keep blogging and learning you will eventually get heard.
11. Only focusing on making money
If you only focus on making money with a blog then people will notice and pick up on it.
You have to be truly passionate about the topic you write about. If your only blogging to make money then you won’t last long.
So don’t slap a lot of AdSense advertisements on your blog after a few months of blogging. You will only send people away from your site. It won’t help you to blog effectively.
You have to build an audience and authority first. Then you can think about monetizing your website by promoting products that you genuinely believe in or start selling your own products.
12. Forget to build an email list
To build real engagement with your audience you have to build an email list. Getting somebody’s email is one of the most important things you can do.
You can send them newsletters with your newest posts, ask them personal questions or send them offers.
An email list is also the secret to building a profitable website for the future.
13. Not being passionate about your topic
You have to be passionate about the topic you are writing about.
If you’re not then you won’t last long. So if you decide to start a blog, choose a topic you are passionate about.
14. Making it all about yourself
Did you ever read a blog where you go to the ‘about’ page and it’s all about the blogger?
You probably agree with me that this is very boring to read.
If you go to a blog, you want to know what that person can do for you. How he or she can help you. How this person can solve your problem.
So keep this in mind when writing your ‘about’ page and your articles. It’s not about you but about your readers.
Ramsay Taplin from Blog Tyrant wrote a great article on how to effectively write an about page. He also gives 12 excellent examples of about pages. You check his website and article here.
15. Sitting back after publishing an article
Writing an article is half the work.
After you hit publish you have to actively promote your article. You have to share it on social media like Facebook, Twitter, Stumble Upon, Google+ and many others.
You can also email other blogger who might be interested in sharing the article.
Also don’t forget to email bloggers if you mention them in your articles. Most of the time they are more than happy to share your article in their social media.
On BlogHer you can find a great article on how to promote your article after publishing. You can read the article here.
16. Not proofreading your articles
Always proofread your articles!
It is even better to let somebody else proofread your articles.
If you want people to take you seriously then you can’t have any spelling mistakes in your articles.
Also proofread to see if you can simplify sentences or get rid of unnecessary words.
17. Not using pictures
A nice picture says more than a thousands words.
Use illustrative and strong pictures with your articles. If you publish an article without a picture, people are much less likely to read it.
Remember that pictures also show up in social media and in a newsreader. The competition is fierce and only the articles that have a picture get attention.
So don’t be shy to use pictures. Use creative commons to search for picture you can use for free. You can also use one of the many stock photo sites around to get beautiful pictures for your blog.
18. Write for computers and not for humans
Let me tell you a secret; humans are reading your articles, not computers.
Of course, it is good to know some of the basics of Search Engine Optimization (SEO). But you should primarily write for your audience. Try to solve their problems and struggles. If you do this, you are more likely to get those shares on social media and you will be found in Google.
19. Not getting your own domain name and hosting
You have to know the difference between WordPress.com and WordPress.org.
Everyone can start a free blog on the first one. But if you do this you have to realize that you don’t own your blog and you will be less likely to be found in search engines.
If you are serious about blogging then you have to get your own domain name and get your own hosting.
You can get your hosting from Hostgator here. This is the one I use for my websites and I am really happy with them.
A wrap up on how to blog effectively
I think you have read enough now in this pretty long article. I’m really glad you made it till the end. I hope you learned something valuable!
These 19 mistakes are very common especially for beginning bloggers. I am sure that you can use this article to avoid these common mistakes and learn how to blog more effectively.
You will still make mistakes. I still make mistakes. We all make mistakes. But it’s always good to know a few common ones so that you can avoid them.
Don’t forget to connect with Chantalle and I on the right side bar or subscribe for our newsletter on our contact page. You can also send us an email and say “Hello”.
Which of the above mistake did you make? Do you know of any other common blogging mistakes? Please leave a comment down below!
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